Cohorts

Who the readers are, and what we have learned. Currently, we're on the first cohort, our pilot.

Cohort one

Hyderabad, 2027

165 students were selected.

At a glance

252applicants
165selected
82colleges represented
20.5mean age, range 18–24 at application

Who they are

Where they start from

More than half the cohort describes itself as lapsed or aspiring.

Active readers46.7%
Lapsed readers43.6%
Aspiring readers9.7%

Books read in the six months before applying

None4.8%
One or two30.9%
Three to five35.2%
Six or more29.1%

What they want to read

Applicants were allowed to name more than one.

Stories66.7%
Page-turners60.6%
No strong preference27.9%
Ideas22.4%

What gets in the way of reading

Applicants were allowed to name more than one.

Studies and exams68%
Books are expensive54%
Phone and screens48%
Not enough time37%
Choosing what to read27%
Nothing really10%

What kind of experience would they want in TRY

Whether they would rather read alongside other people in the cohort, or on their own.

Happy either way49.7%
Together30.9%
Private12.7%
Not sure yet6.7%

How this cohort was designed

Who could apply

Students aged 18 to 24, studying at a college in Hyderabad, with a valid student ID.

How places were allocated

Every application was read and checked against the eligibility rules. Places were then allocated among the eligible applicants by lottery.

The books

Fifty books for January to June, in three groups – 25 Stories, 15 Page-turners, 10 Ideas. For the second slate for July to December, we might swap out some titles from the first slate rather than replacing all the books – this will be driven by the experience of the first six months. Alongside the slate we offer a further 20 to 25 books that the applicants themselves suggested.

Getting the books

The first book is collected in person at Luna Books, so that every member starts the program with a visit to a bookshop. Subsequently, members have the option, each month, of collecting their book in person or to have it shipped to them for free in Hyderabad.

What we ask in return

A brief reaction to each book, and three short surveys: six months in, at the end, and six months after the program ends.

Key dates

1 November 2026All applicants are informed
21 November 2026The slate is published
1 December 2026The slate opens for the first month's choice
22 December – 7 JanuaryThe first book is collected in person at Luna
February – December 2027A book a month, collected or shipped
July 2027Slate is partly or wholly refreshed, and the six-month survey
December 2027The cohort ends, with a final survey and a follow-up six months later

Outcomes

During the twelve months, we will observe the students' choices, their preferences, reactions, what is working well and what is not. We will share any material observations here – aggregated and anonymized. Lessons from the pilot will likely influence the design of future cohorts.